The platform is rolling out a updated setting that enables them to reduce the volume of artificial intelligence-produced media appearing in their timelines. This move comes as the company announced that it currently hosts over 1 thousand million AI videos.
Testing and Rollout
The new functionality is being tested over the following weeks before a global rollout. This development aligns with a increase in AI content, driven by emerging content generation software.
The Broader AI Trend
Studies have shown that almost a tenth of the fastest-growing video streams on a competing service exclusively feature clips produced artificially. A significant portion of this output is deemed “AI slop”, a term for inferior, mass-produced content that is typically nonsensical or bizarre.
“We know from our community that numerous viewers enjoy content created using AI tools, from digital art to science explainers, and we intend to provide users the option to increase or decrease of that, according to their own choices,” commented a company executive.
AI on the Platform
TikTok announced that there are currently 1.3bn videos on its app identified as artificially created. Overall, over 100 m pieces of content are submitted to the platform each day, making AI-generated material a minor portion of its complete catalog.
Customizing Your Feed
Users will be in a position to decrease or raise the volume of AI-generated videos they watch by using the “manage topic” setting in the platform and picking AI-made media. Further subjects that can already be controlled under the tool cover politics, clothing, cosmetics, and movement.
Content Labeling and Policies
Its guidelines mandate users to tag “realistic” artificially created content, and it bans harmful AI impersonations of public figures or critical incidents. Any realistic AI-generated clip that is not labeled can be removed under its user guidelines.
Additionally, the app will now attach an “AI-made” tag to content produced via its built-in AI features, or detected by an cross-platform project for identifying AI-generated material. This step is intended to deter users from trying to evade the disclosure requirement.
AI Literacy Programs
TikTok is also introducing a $2m awareness program for professionals and organizations to develop learning resources about responsible artificial intelligence. This project will benefit charitable organizations dedicated to educating computer science.
Content Safety Approach
TikTok has justified its moderation strategy, amid discussion over plans to cut jobs for numerous content moderators in the UK. TikTok is planning to eliminate 439 jobs in its user protection department in the UK capital, with labor groups and internet security professionals voicing alarm that humans are being replaced by AI moderation.
A company official clarified that human moderation would continue to be important, but AI can shield workers by eliminating the most distressing content before it gets reviewed by staff. The company announced a notable drop in explicit and harmful content handled by safety staff over the last 12 months due to reliance on its AI tools.
It is vital to combine people and machines to ensure user safety,” the executive stated. “We’ll have people as part of that process, but we further consider it’s extremely critical to minimize viewing of harmful content as quickly as possible, which is where a significant AI assistance is proving valuable process content quickly.”
